Free settlers established Launceston on the River Tamar in 1806. Today, the city has many fine Victorian buildings dating back to the 1870s and 1880s sitting comfortably alongside elegant contemporary architecture and a modern lifestyle.
Cool climate wines and fine dining are the essence of the new Launceston experience and the city is a perfect base from which to explore the surrounding region.
Cataract Gorge is a unique natural wonder only a 15-min walk from the city centre and not far from the J Boag and Son historic brewery.
Further afield, the River Tamar flows north from Launceston to George Town and Bass Strait, past forested hills and pastures, lavender plantations, vineyards, strawberry farms and orchards.
If you have an interest in fine wine and fresh produce then follow the Tamar Valley Wine route where you'll find dedicated makers inspired by the rich surrounding farmland ready to share their stories with you while you sample their wares.
North-east of Launceston is Scottsdale and the popular port and seaside town of Bridport, famous for fishing and Barnbougle Dunes links golf course - Australia's No 1 public course. Nearby are the purple lavender fields at Nabowla.
Beneath the Great Western Tiers west of Launceston is the pretty town of Deloraine. Every year the town hosts Australia's biggest working craft fair, while to the south down the Midland Highway are examples of Tasmania's living history. In Evandale, Longford, Campbell Town and Ross, you'll find World Heritage listed estates, 19th century grand country manors, early workers' cottages and peaceful town centres that are home to thriving country communities.