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Get ready for Mona Foma 2021!

Visit Northern Tasmania (VNT) and Mona Foma are working together to support industry in leveraging the festival when it comes to Launceston.
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The event

The Museum of Old and New Art’s summer festival returns in January 2021 across Hobart and Launceston, Tasmania. Art, music and other great stuff, including: lasers at Cataract Gorge, a K&D Warehouse takeover, evening concerts at Mona and by the Tamar River, full-throttle opera, intimate archery, cocktails on kunanyi, exhibitions everywhere from industrial sites to backstage theatres, a woman buried in a mound of dirt, roosters on horseback, and quite a bit more. Launceston: 15–17 January. Hobart: 22–24 January.

How can I get involved?

This year, Mona Foma has deliberately reduced the food & beverage offering at event venues to allow greater opportunities for local hospitality businesses. Make the most of the event while it's in town by activating your business to leverage the festival.

Here are some ideas to help get you started:

Align your opening hours
Check out the schedule of events and make sure your business is open and ready to welcome visitors and locals alike while they explore the area.

Leverage the branding
The festival has plenty of resources you can tap into to showcase your involvement. Check out the Partner Pack for ideas on how you can use the Mona Foma brand to help enhance the festival buzz around the region.

Attend the Industry Briefing Night
Mona Foma in partnership with Visit Northern Tasmania and Launceston CityProm are hosting an Industry Briefing Night at 5:30pm on Tuesday, 12 January 2021. Here you'll be able to hear directly from event organisers, ask questions and pick up festival branded decals for your business. Go to to RSVP.

Get creative
Think of ways your business can create a fun and welcoming atmosphere during the festival. This could mean anything from offering a special rate to creating a themed menu offering. Register what you're planning below to make ensure you included in our Mona Foma related website content. Registrations close on 7 January 2021.

PR opportunity
If you would like to be a part of the Mona Foma media gift packs and have your product showcased to mainland journalists from publications like TimeOut, Urban List and the Monthly, contact Alice Lewinsky via email at Please note, products must be available by 8 Jan 2021 to be included.

Share photos and videos of your Mona Foma experience and tag us to be seen using the following:

@visitnortherntasmania #visitnortherntasmania @monafoma #monafoma

Tell us how you'll be making the most of Mona Foma 2021

Business address

Describe how your business is planning on celebrating MONA FOMA 2021.