Latest travel information concerning COVID-19.

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Marketing Updates and Advertising Opportunities

See what current campaigns and advertising opportunities are available to industry

VNT's Partner Playbook, Brand Assets and Media Hub

What is a playbook?

Our partner playbook is a practical guide that outlines the opportunities available to plug into ‘how we play’ as a region. It explains how to tap in to and align your messaging to Visit Northern Tasmania’s brand positioning. There are a number features and tips for engagement that you will find useful e.g. What hashtags can you use?

You can download a copy via the following link: https://visitnortherntasmania.com.au/.../industry-resources

Our Media Hub pairs perfectly with the Partner Playbook and houses a mix of photography, finished videos and brand assets including web tiles/banners, e-signatures, social tiles, zoom backgrounds and more . This is a resource that will continue to be built upon with further assets including b-roll footage and imagery to be added as content becomes available to share with partners.

Access the Media Hub here:
platform.crowdriff.com/m/visit-northern-tasmania

Drive Journey Window Decals

Make yourself visible as part of the Northern Forage Drive Journey by placing a window decal on display. There is no cost involved. If you would like one please email kirsten@visitnorthtas.org.au

Drive Journey Feedback

The launch of the Drive Journeys in the intrastate market enables feedback to be collected from Tasmanians before the journeys are launched into the interstate market. The survey is now online for travellers to provide feedback on their journey experience: https://buysomethingtasmanian.com.au/road-trips/

What marketing promotions are out there?

  • Tourism Tasmania's Off Season Winter Campaign is now in market. Learn more about the campaign on their website.
  • Expressions of Interest for those wanting to be involved in the campaign are now closed. You can still get involved by embracing the Off Season and creating unique winter offerings and using the hashtag #tassieoffseason when sharing on socials.
  • The intrastate campaign It's Our Off Season under the Make Yourself at Home banner is also in market around the state and will include social ads, paid digital ads, press and radio.

Advertising Opportunities

Tasmanian Travelways

Tasmanian Travelways still have tourism recovery advertising rates available. They are distributed in over 400 outlets across Tasmania including Visitor Information Centres, Spirits 1 & 2, airports and accommodation providers. Recovery rates also available in The Examiner and The Advocate. Contact Liana Seadon for more information via phone on 0438188426 or email at liana.seadon@austcommunitymedia.com.au.